Twenty5 Blog

The first step in balancing value and pricing is understanding how customers perceive value. Value is not just about the price tag; it encompasses the entire customer experience, including product quality, service, and brand reputation. Businesses must identify what their customers value most and align their pricing strategies accordingly. This requires a deep understanding of customer needs, preferences, and pain points.

For organizations that operate in complex, project-driven environments, the path from pursuit to delivery has become increasingly demanding. Customers expect rapid responses, accurate pricing, and airtight execution plans. Meanwhile, compliance requirements are tightening and cost pressures continue to intensify. Yet, despite these growing expectations, the systems that support the commercial lifecycle are often fragmented.

Cost estimation is often viewed as an operational step in the sales or planning process, but its impact is far broader. Accurate estimates influence revenue forecasts, shape customer trust, determine whether deals are worth pursuing, and guide decisions that ripple across engineering, procurement, finance, and delivery teams. As projects become more complex and customer expectations rise, the importance of reliable, data-driven estimating becomes impossible to ignore.

Pricing strategies have always been a critical component of business success. As we move further into the digital age, Artificial Intelligence (AI) is revolutionizing how companies approach pricing. This transformation is not just about automating existing processes; it fundamentally changes how businesses understand and react to market dynamics. The Impact of AI on Pricing Strategies AI is reshaping pricing strategies in profound ways. It enables dynamic pricing, where price

September 22, 2025 Twenty5 , an innovative software company helping project-centric to cost and price project-based proposals and capital improvements, and Surrey Satellite Technology Ltd , a world leader in small satellite and spacecraft manufacturing, are proud to announce the successful first go-live and start of a transformative partnership. This strategic move leverages cutting-edge technology to further the legacy of innovation that began with a pioneering group of rese

Insights from David Baum: Winning Government Contracts In the competitive world of government contracts, winning a Request for Proposal (RFP) can be a game-changer for businesses. David Baum, CEO of Red Ocean LLC , shares his extensive experience and strategies for crafting winning proposals. His insights reveal that success in this arena is as much an art as it is a science. He emphasizes the importance of understanding the RFP process from the evaluator's perspective. "You

Understanding the Basics of Pricing Pricing is not just about covering costs and making a profit. It's about understanding the value your product or service provides to customers and setting a price that reflects that value. A well-thought-out pricing strategy considers factors such as market demand, competition, and customer perception. As the renowned economist Milton Friedman once said, "The most important single central fact about a free market is that no exchange takes p

How AI is Transforming Knowledge Work and Complex Pricing

3 Pricing Myths That Are Costing Your Business Millions of Dollars

Reflections from the SAP Aerospace & Defense Industry Event

Meet the Women of Twenty5 to celebrate Women's History Month.

As we look towards the future, the aerospace and defense industry is poised for significant transformation. With 2025 upon us, companies...